Birds Images Collection

Robbie reprises her function as Harley in the movie, set a while after the activities of the primary Suicide Squad, at a factor when she has left Joker and is on her very own. 

While she receives at the terrible aspect of Gotham crime lord Roman Sionis (Ewan McGregor) she finishes up teaming up with the vigilante Huntress (Mary Elizabeth Winstead), 

The brilliant-powered Black Canary (Jurnee Smollett-Bell), the disgruntled cop Renee Montoya (Rosie Perez) and the younger thief Cassandra Cain (Ella Jay Basco), all of whom have a grudge towards Sionis.
Birds Images Collection

Early tracking forecasts a gap weekend of $50 million-plus for the film, directed by using Cathy Yan and written by using Christina Hodson. That’s in large component due to a advertising and marketing campaign that has been a amusing, colorful affair. 

The Posters

All of the helping characters are shown as angels or fairies flying around Harley’s head on the teaser poster (with the aid of advertising and marketing employer concept Arts), launched in September.

That’s a excellent manner to bring the story’s attitude and take gain of her being the one holdover from a preceding film. Notably, the bright colors appear to hold the logo identity hooked up during the marketing campaign for Suicide Squad in 2016.

A series of posters came out in October, all of which awareness on Harley. She’s proven lounging on a vehicle hood, kicking the digicam with gum caught to her shoe, placing round with a hyena (a nod toward her records with Joker) and using a bullet that’s simply shattered a coronary heart.

They’re all supposed to talk some thing approximately the tale and man or woman in addition to just being colorful and desirable.

A handful of latest posters have been launched at and at the identical time because the film was being promoted at comic Con enjoy in Brazil in early December.

That covered a group poster with the aid of advertising organization BOND) showing all the Birds of Prey and Harley with all varieties of insane props and other matters round them, including the stuffed beaver featured within the character’s solo comedian written by using

Amanda Conner from a few years ago. There had been additionally solo posters for Victor Zsasz, Roman, Black Canary, Huntress, Harley, Montoya and Cass Cain.

The theatrical one-sheet has all the principle ladies at the crew taking walks purposefully down an alley, Harley at the front and chaos at the back of them. They’re organized barely in a different way on every other poster that has all of them striking action poses.

For IMAX the group is crouched in near the digicam, feathers floating down to enhance the “Birds” part of the name. A comedian book/pop-art technique is taken at the Dolby Cinemas poster, which places all the women (and Bruce the hyena) in separate colourful panels. 

The Trailers

The primary trailer debuted exclusively in theaters earlier than It bankruptcy two, which also came from Warner Bros. That exclusivity, in place of putting it on line on the equal time it turned into shown in theaters, helped create a experience of anticipation approximately the spot even before it changed into released.

Whilst it became subsequently released (21.6 million perspectives on YouTube) on line in early October, all and sundry got to look what the film became all approximately. It starts with Harley talking approximately

how she’s damaged free of Joker’s have an effect on and discovered other women in Gotham in addition looking for their independence. She assembles a group including Black Canary, Huntress, Montoya and others to fight again against Black mask,

who's concentrated on them for unknown motives. For apparent motives it’s a completely Harley-centric trailer, with the alternative characters barely having any traces of their personal, showing her to be the center of the unlikely crew.

The second one trailer (eight.6 million perspectives on YouTube), released in early January, sells a totally exclusive and much more confident movie. It right away establishes how Harley broke matters off with Joker

But now faces threats from a variety of people considering she’s on her very own, specially Black mask. She unearths there are other ladies who have further gotten at the terrible man’s horrific facet and convinces them there’s power in numbers.

What follows is a movie that’s filled with completely satisfied violence and, seemingly, huge musical numbers. That’s a totally fun and exciting message to ship, positioning it as a colourful and upbeat alternative to other current comic-based totally movies. 

Advertising and exposure

Behind the scenes photos and comments from the solid were shown to industry executives by WB at some stage in its CinemaCon presentation returned in April. Two months later it become touted to exhibitors during CineEurope.

It turned into introduced remaining September that the movie would be part of a first-rate Harley Quinn invasion at big apple comic-Con.

That covered a display of costumes and props from this movie and a variety of of out of doors billboards proposing the character selling the film. There had been also different Harley-unique activations for the DC Universe lively series and greater.

At NYCC, DC hosted an appearance with the aid of the movie’s solid, who joined cosplayers dressed because the characters from the movie. The publisher additionally announced a new Harley Quinn and the Birds of Prey miniseries offering

The identical characters featured inside the film that turned into deliberate to launch just before the movie’s launch. In the meantime, a debut date for DC Universe’s lively collection become ultimately discovered.

In December the forged and crew regarded at comic Con revel in in Sao Paulo, in which they confirmed attendees distinctive new photos and a brand new trailer.

DC Universe announced last month it would invite subscribers of the streaming provider to sign up without cost develop screenings in 30 cities across the usa. The website additionally promoted the comics and indicates providing Harley, Huntress and the rest that were to be had to subscribers.

The movie scored an vital endorsement when Gail Simone, who wrote a number of the most beloved and popular Birds of Prey comics, informed a tale of being invited to the set and meeting the forged, saying what she noticed there had been the characters she loved in all their glory.

Soundtrack

There are plenty of scenes from the movie used within the authentic video for “Diamonds” with the aid of Megan Thee Stallion, the primary single off the soundtrack album, which additionally functions the singer in a amusing park setting appropriate to the movie. A video for “Sway With Me” through Saweetie & GALXARA came out after that.

A trailer containing the full soundtrack lineup become released in mid-January, displaying the album to be full of some of the hottest woman artists of the instant.

Promotional companions

► Splat Hair color, which created restrained-version hair colour merchandise stimulated through Harley and different characters. The company ran a sweepstakes awarding the winner a place of origin screening for 50 of their pals. It become also on-hand for the #Harleywood event, adding a pop of color to people’s hair. 

► Magnolia Bakery, which supplied a limited edition purple Puddin’ (a nod to Harley’s nickname for Joker) candy treat.

► ORLY beauty, which created a movie-themed nail polish shades.

► Smashbox, which created a colourful set of film-themed lipsticks and supplied a free Harley tote to every body buying one of these merchandise. 

► Triumph bikes, that is the use of a partnership with the movie to sell its street Triple RS model, that's ridden by way of Huntress within the film.

Additionally, hot topic presented a number of Birds of Prey style and different gadgets for those who desired to adopt the film’s looks. One-of-a-kind apparel collections had been also available from Her Universe and chicken teeth.

PicsArt, the image modifying app, provided a tool that permit customers insert themselves into the film’s key artwork.

TikTok creators could participate in the #WhatWouldHarleyDo video assignment complete users of Snapchat may want to add film-stimulated seems and results.

Warner Bros. Converted a part of los angeles into Harleywood in mid-January, with the vicinity transformed right into a Vegas-like space for a night as maximum everybody concerned with the film as well as promotional accomplice corporations, artists from the soundtrack and some of the massive call comics creators in attendance.

The forged and group attended a promotional event in Mexico on the end of January, with the world optimal being held in London quickly after that, with WB releasing a video recap of that most suitable.

Fandango’s MovieClips hosted an unique featurette with the forged speaking about the insane characters and conditions they find themselves in.

Users of Regal Cinema’s app ought to play the Poster Mayhem AR experience by means of scanning the film’s poster with the app for a threat to win Harley’s mallet.

On line and out of doors advertisements used various preparations of factors from the key artwork as well as videos, with social media advertisements presenting the trailers and other short movies as nicely.

In advance this week the studio positioned a image station in ny metropolis’s instances square, encouraging cosplayers and different fans to stop with the aid of to have their photo concerned about the movie’s paintings.

General

The marketing campaign has created and strengthened a vibrant, colourful brand identification because it kicked off in September of remaining year. Those first few posters and the first first trailer are searching for to extend the neon-infused elements that have been featured in the advertising for 2016’s Suicide Squad.

That makes feel given the Harley Quinn connection, but the common tone became still a little dark and dour.

Once the calendar became over into 2020, even though, things modified. The second half of the campaign is much extra amusing and over-the-pinnacle, greater fully embracing the chaotic nature of Harley and the opposite characters in addition to the state of affairs they locate themselves in.

That change should simply be the result of the advertising crew becoming extra comfortable with the film itself or an attempt to attract a clean difference among Birds of Prey and the darkish, nihilistic marketing campaign for the Joker.

As the promotional companions — which includes hair, nail and lip shade brands — as well as the lineup of artists on the soundtrack show, Warner Bros.

Is looking to attraction to the film’s target audience of young ladies who perceive with Harley and the rest as icons of rebellion and independence. Making that message the center piece of the marketing campaign has, it seems, helped increase pleasure.

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